After completing his management studies, he took the business established by his father Shri Suresh Chandra Agarwal to new heights. He played a significant role in taking Odisha’s leading and prominent outdoor advertising agency ‘Ajanta Advertisers’ gaining the trust and being the most popular agency in the state. Having faced numerous challenges, he has emerged as a successful entrepreneur. Orissa POST had a conversation with the successful businessman Manish Agarwal of Ajanta Advertisers.

How has been the journey of Ajanta Advertisers?

There have been many cherished and unforgettable moments in this wonderful learning journey. The company was established by my father Late Suresh Chandra Agarwal and it has been providing the best of media and quality services for more than 40 years to the clients. After joining my father in the business, and following his principles and learnings, I have been giving my best efforts to the growth of the company and taking forward his legacy. In this process, the company has won the trust of all and gained huge popularity.

How is the demand for outdoor advertising these days?

Outdoor advertising is one of the most popular and sought-after services. It is a very impactful, eye-catching, and cost effective media. Our company’s services and media offerings have also contributed to popularising outdoor advertisement in the state. In fact, clients from almost all segments of the market prefer outdoor advertising.

How do you handle competition in the ever-growing market?

There is competition in every industry, and we are no exception to it. We offer best-in-class products and services to clients while maintaining the utmost transparency and honesty. Our advertisement boards are unique and are of the latest designs which makes them stand out and offer the clients a huge impact. We execute the campaigns meeting tough deadlines as and when required by the clients. These factors have contributed to the growth of the company and made us the favorite amongst the clients and helped us grow and stand out in this competitive market.

Any expansion plan?

Although we have not yet finalised the concrete expansion plan for the coming year, efforts are on to foray into a digital platforms.

How do outdoor advertisements draw in customers?

Outdoor advertisement fulfills the needs of the customers to a great extent. It is attractive to look at and creates a huge impact in the area where it is displayed. Being one of the most cost-effective modes of advertisement, it not only builds brand recognition but also grabs maximum eyeballs around the clock. This results in the outdoor advertisement is one of the first choices amongst customers.

Being a successful businessman, what will be your advice to today’s youths?

As much as education is important, so are ethics, honesty, commitment, patience, and hard work essential for being successful in business. In fact, it is hard work that will help you achieve both success and reputation. Youths must identify their path and accordingly work to enhance their skills. And once the path is determined, finding a sector will not be an issue as the government and banks are ready to support new business ideas.

How do you spend leisurely hours?

There is hardly any scope for leisure when you are into business. However, whenever I get some time, I spend it with my family and friends. I also love getting involved in social programmes and activities.

Who is your role model in business?

My parents are my role models in life and business. I stepped into my family business after being inspired by their ethos. I am moving ahead following the principles of my father and have learned the skill of business from him. It is God’s blessings, love, and support of my family and office team that have helped me gain recognition as a successful businessman.

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