Xpose Advertising is a leading advertising agency in the state. Established in 2001, it has a robust client base not only in Odisha but also in West Bengal and Chhattisgarh. In an interview with Orissa POST, the ad agency’s owner Sanjib Mohanty opens up about the journey of the firm.
How has your journey been so far?
When we entered the market in 2001, we were only four. And now, we are a 35-member team with a robust presence not only in Odisha but also in West Bengal and Chhattisgarh. Like every business, we too had many ups and downs. We enjoyed it.
What, according to you, are the pros and cons of advertising industry?
Ensuring quality work and timely delivery of projects help you stand out in the market, but fund flow, which has been more sluggish after the Covid-19 pandemic, is one of the bottlenecks.
What’s your USP? Is there any plan to gain more traction?
Transparency, fair price, and timely delivery of quality products are the essence of our work. Human resource management is one of the areas we are working on to gain more traction.
What is the growth prospective in Odisha’s advertising market?
Even though the nation is standing tall amidst the global economic downturn, we expect a fall in spending on advertisements. There is definitely a bumpy road ahead.
Any suggestions for newcomers?
Work hard and stand by your commitment to clients. By doing this one can win the confidence of clients and do well in the market.
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